FOR IMMEDIATE RELEASE
Jack Frost Celebrates Community with Free Programming on Islander Day Weekend
(Charlottetown, PEI – January 28, 2026) Jack Frost Winterfest, a key driver of winter tourism on Prince Edward Island each February, is reinforcing its community-first approach by ensuring there are opportunities for everyone to take part in the celebration. Today, the festival announced Mardi Gras After Dark, a free, all-ages community event taking place Saturday evening February 14 at Founders’ Food Hall & Market. The event will feature fireworks, an outdoor live performance by Charlottetown-based funk disco band Le Funk, local buskers, ice sculpting, mask making, and more. While Jack Frost Winterfest includes ticketed experiences, free programming like Mardi Gras After Dark reflects the festival’s commitment to accessibility, inclusivity, and bringing the community together to celebrate winter.
From February 13 to 16, Jack Frost Winterfest takes over Prince Edward Island with activities across three venues. Throughout the weekend, additional free programming at the Warm & Glow Zone at Founders’ Food Hall & Market include a DJ Skate on Friday, ice sculpting, buskers, and fireside socials, creating a welcoming space to gather and celebrate winter. Family-friendly highlights on Islander Day Monday, kick off with a Princess Party and Mascot Skate.
Jack Frost Winterfest is partnering with Murphy Hospitality Group to bring special dining deals to Charlottetown during the festival weekend. Families can take advantage of the Kids Eat Free promotion — receive a complimentary kids’ meal with the purchase of an entrée for children ages 12 and under, available for dine-in or take-out when presenting a Jack Frost ski tag. Festival-goers can also enjoy other programming taking place at locally owned and operated businesses in Charlottetown. Pancake breakfasts will be served at Merchantman Fresh Seafood & Oyster Bar on February 14–15 from 8 am to 10 am, featuring $5 kids’ meals and a Bar1911 pop-up with salted caramel shaken espressos, coffee, and hot or cold chocolate available for an additional charge. Families can also enjoy the Jack Frost Art & Pizza Party at PonyBoat Social Club from 1 pm to 3 pm on February 13 (tickets must be purchased in advance through East Coast Art Party). “Frozen” will play at Tivoli Cinema from 2:50 pm to 5 pm on February 14, with discounted pricing for Jack Frost ticket holders ($10 + HST; $12 + HST for non-ticket holders). Snowglobe making and fun activities will take place at Owl’s Hollow from 5 pm to 7 pm on February 13 and 15, free for Jack Frost ticket holders.
Programming and Ticketing
The Jack Frost VIP hotel package lets families turn their long weekend into a winter getaway. Offering unbeatable value with two and three-night all-inclusive stays, packages include VIP weekend passes, character breakfasts, and bedtime treats. Hotel packages are the only way to access VIP passes, which include 1.5 hours of early admission to Frosty Funland and Snowtopia each morning from Saturday to Monday (9:00–10:30 am).
Budget-friendly hotel deals are also available, letting families customize their stay while enjoying special rates.
Jack Frost Winterfest tickets and Swift Kick, a Taylor Swift Tribute concert tickets are on sale now. Save up to 15% when purchased before February 8th.
For the schedule of events, hotel packages, and to buy tickets, visit jackfrostfestival.com or follow @jackfrostpei.
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Media Contact
Jennifer Paynter
Chief Marketing Officer
(902) 370 3997 | jennifer@versatilegroup.ca
About Jack Frost
Jack Frost Winterfest is presented by Island Coastal and produced by Capital City Events. The festival is supported by the Atlantic Canada Opportunities Agency (ACOA), Tourism PEI, the City of Charlottetown, Discover Charlottetown, Special Events Reserve Fund (SERF), Downtown Charlottetown Inc., Port Charlottetown, and the Hotel Association of Prince Edward Island.
To avoid potential waiting times, we recommend you pick up your Jack Frost ski tags ahead of your weekend fun at the following locations: Kays Wholesale February 7th: 9:00am-1:00pm. Frosty Funland (Delta Prince Edward) February 13th: 5:00-8:30pm, February 14th & 15th: 8:30am-7:00pm, and February 16th: 8:30am-5:00pm. Snowtopia (Mark Arendz Provincial Ski Park – Nordic Site) February 14th, 15th & 16th: 8:30am-5:00pm.
Quotes
“Mardi Gras After Dark is a night for the whole community. Enjoy free outdoor skating, a live LeFunk outdoor performance, cozy firepits, and a spectacular fireworks display to celebrate Jack Frost! We invite you to come out and celebrate winter together in downtown Charlottetown.”
John Cudmore, Chair, Capital City Events